Case Studies

Bridging Customer Segments to Surface New Insights and Optimize Performance

A Canadian foodservice company had limited segmentation information about its customers' attitudes about life and food, and that information focused on the in-home side of food consumption. NPD's ...

Using Local Market Trends to Grow Share

A large women's fashion footwear bran was looking for ways to grow it sales in a challenging market. ...

Making the Case For Assortment Expansion

A major footwear brand increased their SKU listings over 50 percent at one large, national footwear specialty retailer. See how they did it...

Is a New Line Extension Cannibalizing a Manufacturer’s Core Brand?

Is a New Line Extension Cannibalizing a Manufacturer’s Core Brand?...

Case Study: Addressing Competition and Reversing Share Decline

A technology manufacturer launched a new product line in its most important category. Ever since the launch, the company’s share declined. What was happening? How could they reverse the decline?...

Case Study: Optimizing Assortment for an Underserved Market

A children’s clothing manufacturer’s sales were slowing at the same pace as total industry. Despite market conditions the insights team wanted to know if there were untapped opportunities....

Case Study: Building Sales Momentum for a New Launch

The initial sales of a new line of jeans were less than stellar. Would a more targeted assortment and a promotional campaign help boost sales?...

Case Study: Evaluating and Enhancing Marketing Spend

An Automotive Aftermarket Category Management team wanted to evaluate results of a promotion featuring a popular celebrity. ...

Case Study: Optimizing Assortment and Pricing

A Toy manufacturer noticed slowing sales in the Playsets category at one of its key retail accounts even though the Playsets category was posting solid results across the rest of the market. ...

Case Study: Advocating for Better Product Placement While Improving Overall Category Sales

A key contributor to a particular office supply category noticed less favorable placement for their products. They wanted to show how product positioning and total category sales work together....