Case Studies

Bridging Customer Segments to Surface New Insights and Optimize Performance

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Using Local Market Trends to Grow Share

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Making the Case For Assortment Expansion

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Is a New Line Extension Cannibalizing a Manufacturer’s Core Brand?

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Case Study: Addressing Competition and Reversing Share Decline

A technology manufacturer launched a new product line in its most important category. Ever since the launch, the company’s share declined. What was happening? How could they reverse the decline?...

Case Study: Optimizing Assortment for an Underserved Market

A children’s clothing manufacturer’s sales were slowing at the same pace as total industry. Despite market conditions the insights team wanted to know if there were untapped opportunities....

Case Study: Building Sales Momentum for a New Launch

The initial sales of a new line of jeans were less than stellar. Would a more targeted assortment and a promotional campaign help boost sales?...

Case Study: Evaluating and Enhancing Marketing Spend

An Automotive Aftermarket Category Management team wanted to evaluate results of a promotion featuring a popular celebrity. ...

Case Study: Optimizing Assortment and Pricing

A Toy manufacturer noticed slowing sales in the Playsets category at one of its key retail accounts even though the Playsets category was posting solid results across the rest of the market. ...

Case Study: Advocating for Better Product Placement While Improving Overall Category Sales

A key contributor to a particular office supply category noticed less favorable placement for their products. They wanted to show how product positioning and total category sales work together....